Embracing Positive Change: Clean Break X Alcohol Awareness Week

At CK Fulfilment, we always champion our partners, not just because they’re our ‘partners’ but because we have been fortunate enough to have gotten to know each of them on a personal level. This gives us a deep understanding of them and their business and what really, truly matters to them.

With this in mind, we couldn’t not write this blog. Why? This week marks Alcohol Awareness Week, a time to reflect on the impact of alcohol in our lives and the importance of making informed choices. Nobody represents this movement better than our valued partners, Clean Break Brewing, who are championing a positive change in the alcohol industry.

Founding the innovative brewing company after a life-changing epiphany, Richard (CEO of Clean Break) knows all about the darker side of alcohol. Richard was 20 years deep in a successful career in the Alcohol sector when he decided to take a ‘clean break’ from drinking beer. Richard knew that drinking wasn’t helping his mental health and he challenged himself to a triathlon to give him a new focus.

Richard didn’t consider the impact that stepping away from alcohol as a consumer would have on his career in the alcohol industry, but it quickly became apparent that it was somewhat of a conflict, and he began to feel like a hypocrite. And although Richard hasn’t committed to never drinking alcohol again, it soon became apparent that it just no longer aligned with his values. So he faced a really tough choice……..his long-term successful career, or his mental fitness. And he chose the latter.

Today, Richard has created an astonishingly impressive alcohol-free beer company, putting a a positive spin on a difficult lesson life dealt him. Spreading the inspiring message of a life-without alcohol and how great of an impact this can have!

As we observe Alcohol Awareness Week, it's essential to acknowledge the remarkable work of Alcohol Change UK. This leading UK alcohol charity, formed through the merger of Alcohol Concern and Alcohol Research UK, is dedicated to creating a society free from alcohol harm. Their advocacy for improved knowledge, better policies, cultural shift, improved behaviors, and accessible support aligns perfectly with the vision we share with Clean Break Brewing.

We are proud to support Clean Break Brewing and Alcohol Change UK in their efforts to raise awareness and drive positive change during Alcohol Awareness Week. By spreading the word, engaging in conversations, and making conscious choices, we can collectively contribute to a healthier and more mindful approach to alcohol consumption.

During Alcohol Awareness Week, let us reflect on the impact of alcohol in our lives and the importance of embracing positive choices. Clean Break Brewing's partnership with CK Fulfilment exemplifies our commitment to supporting brands that inspire change and advocate for a healthier future. Together, we can create a society where individuals can make informed decisions about alcohol, fostering a culture of wellbeing, understanding, and support.